Venmo lacks a clear understanding of its users' needs & their primary usage patterns.

The problem with Venmo is its misalignment with the practical needs of users. It's currently branded as a "social app" with a heavy emphasis on irrelevant features, such as displaying others' transactions and promoting products like credit cards and cryptocurrency, which don't resonate with the majority of users. Instead, Venmo has a significant opportunity to become a one-stop solution for simplifying group financial interactions.

 

Its core use case revolves around splitting bills and repaying friends, and it should focus on helping users manage these often uncomfortable financial situations. By repositioning itself to address this need, Venmo can become a valuable tool for enhancing friendships and streamlining social money matters.