about me
I’ve been designing for fun since 2016 and haven’t stopped since. I started my official design career while attending UCLA and dabbled in marketing only to find that bringing digital products to life is what I’m meant to do. I love diving into complex business problems, breaking down processes, and uncovering the “why” behind natural patterns. I’m a firm believer that even the most complex real world problems can have simple yet creative solutions, so bring on the challenge!
What I'm up to now
I'm currently the Founding Product Designer on the Customer Experience team at PermitFlow, a desktop permitting software platform built for developers, builders, contractors, and more. We aim to make pre-construction seamless by managing permit preparation, submission, and tracking across the U.S. As part of that mission, we're building one of the most comprehensive nationwide databases of municipal permitting requirements to power faster, more predictable workflows!
My Design Philosophy
My design philosophy was shaped by a trip to London's Design Museum, where I was heavily influenced by the work of Enzo Mari. In all of my work, I prioritize democratization of design by inviting users to actively participate in the creation of the product that they use. Only by giving the power back to the user, can we truly create what I define as 'good design'.
Other things that make me happy
Home Cooking, Snowboarding, DC Comics, Puzzling, Fall foliage, Volleyball, Plants, National Parks, The Office, Christopher Nolan Movies, Seafood Boils, Coffee, Animal Crossing, Hozier, Nintendo, Friends, & Glass Animals.
Where I've been & what I've done
PermitFlow
October 2024 - Present
Founding Product Designer
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Design and ship core features on the customer experience team, focusing on communication and workflow tools such as in-app messaging, notifications, dashboards, and task orchestration systems
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Lead end-to-end feature development from research and spec writing to design, prototyping, PR review, rollout coordination, and post-launch feedback tracking
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Maintain and evolve the component library and design system, refining dark mode and documenting foundational elements like color usage, tokens, and variables to keep design and engineering aligned
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Conduct user research through surveys, interviews with customers and operations, and close collaboration with customer success to uncover product and workflow pain points
Joyn Insurance
January 2022 - October 2024
Lead Product Designer
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Lead the ongoing design and development of the company's internal web application, Spark, a commercial insurance policy administration and rating system used to manage workflow, process submissions, and analyze insurance financials.
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Designs and new features reduced submission preparation time by 36%, underwriter preparation time by 66%, quoting time by 51%, and the decline process by 43%.
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Establish and manage the company's custom design system, setting coding standards for front-end development to ensure consistent, responsive components.
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Brainstorming, wire-framing, and implementing streamlined workflow processes within Spark, transforming manual challenges into optimized and trackable solutions (quote management, email automation, data processing, file organization, etc.)
Freelance
February 2023 - Present
Product Design Consultant​
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Design and prototype MVPs for mobile and desktop apps, shaping core features and functionality to guide early-stage development and investor pitches
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Develop and design pitches for agencies and startups to present their ideas to their clients like YouTube, Orbit, etc.
Arimus
January 2020 - December 2021
Marketing Manager & Product Development
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Build, propose, and design product features for 3+ mobile apps while working closely alongside a small team of software engineers, UI/UX designers, and motion artists
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Direct and manage graphic designers and motion artists to create cohesive brand assets for all 3 apps, in charge of all steps from artistic conceptualization to creative review and approval
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Lead, manage, and host focus groups to test mobile products in front of live audiences
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Recruit and supervise a team of 10+ freelancers and manage backend data entry procedures
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Create and manage all marketing content from product definition documents, media campaigns, and strategic planning
The Walt Disney Company
April 2019 - January 2020
Cause Marketing Associate
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Brainstormed, planned, and executed The Lion King's Protect the Pride campaign strategies in 40+ countries by managing daily operations with international teams, creating marketing guidelines, and conducting research to analyze media value and track business and PR impact post-campaign
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Developed, managed, and implemented a new data collection system to track over 80+ global campaign metrics to streamline annual reporting and hosted tutorial sessions to train team members on the program
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Designed, prototyped, and successfully pitched a redesign of the Company's official corporate website to improve UI/UX design and communication plans
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Designed creative assets such as illustrations and graphics to promote global cause marketing campaigns on newsletters, presentation decks, media reports and internal communications channels